Please join us for the next gathering of mobile industry professionals & enthusiasts on Monday, October 19, 2009.   Reserve the date in your calendar now!

MEETING DETAILS
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Date: Monday, October 19, 2009
Time: 6:00 pm – 7:30 pm
Topic: Emotions in UX Design, a Mobile UI Designer’s Perspective
Presenter: Alfred Lui
Location: TechNexus, 200 S. Wacker Drive, 15th Floor, Chicago, IL 60606
Location Notes: Participants must sign-in at the reception desk on the first floor. Picture ID required. Take the elevator up to the 15th Floor.
Directions & Parking: Please see the "Getting Here" page on the TechNexus web site for details.

MEETING AGENDA
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6:00 pm – Sign-In / Light refreshments
6:15 pm - Quick tour of the TechNexus startup incubation space
6:25 pm - Featured Presentation by Mr. Lui
7:30 pm > Refreshments / Networking

Presentation Synopsis for "Emotions in UX Design, a Mobile UI Designer’s Perspective"
The mobile application market has exploded since the Apple App Store opened in July 2008. More than 85,000 apps became available in a little more than 1 year (about 8 apps per hour). The Android Market opened in October 2008 with quicker approval process, promises larger user base as the number of Android phone grows. As UI and UX designers, how can we attract and engage consumers in this crowded and quick-changing attention economy? Beyond user-friendliness, what are the new boundaries, thinking and toolsets that user experience/user interface designers should engage with?
 
This presentation provides a snapshot of a veteran mobile UI designer's point of view on emotions and interaction design. Started from his graduate course work, it captures the current research and thoughts on how companies can differentiate from competition, engage with end-users and build brand loyalty by addressing emotional needs of consumers.

The presentation will be engaging and useful for people from a range of disciplines, including product managers, business managers, marketing & advertising professionals, and engineers.

About The Presenter
Alfred Lui is a Sr. Mobile User Interaction Designer in Chicago. For the past 5 years, he has been defining compelling user experiences for multimedia and social media applications at Motorola. Prior to joining Motorola, Alfred was an ERP & B2B systems analyst for Zurich Insurance, and a consultant for IBM Global Services.

Additional Notes

Please note the security restrictions listed above for gaining access to the building and plan accordingly.

Light refreshments will be provided, so help us plan by confirming your attendance online as soon as possible.

Special thanks to TechNexus for hosting this event.